Following on from the successful Cycletta events which aim encourage more women into cycling, Victoria Pendleton has taken things one step further by launching a range of women's bicycles for new lady cyclists.
Victoria got the idea of launching this new range while at the Cycletta ride last year. She noted the great number of women doing their first ever cycling event were using bicycles borrowed from their son, their brother or another male relative.
The ladies expressed a wish to ride a women-specific bicycle that they can use for keeping fit, and something that they can look good on when riding.
"I have cycled since I was 6, so I know a bit about bikes," said the eight-time World Track Cycling champion. "These bikes are designed to be lightweight, functional and useable, though not competing with performance bikes. I just want women to enjoy riding their bike while looking good. I'm really excited to have had the opportunity to design these bikes."